This digital campaign included a QR code promotion, a digital ad buy, and home page and Facebook placements. Working with video from the commercial, I helped create some fun placements:
- an animated home page load
- flash banners featuring video and rollover content
- a mobile site reachable via in-store QR codes
- a Facebook promotion with embedded video/li>This was a big step for PAM; they hadn’t done much with digital prior to this campaign.