PAM COOKING SPRAY


70% BETTER DIGITAL CAMPAIGN

This digital campaign included a QR code promotion, a digital ad buy, and home page and Facebook placements. Working with video from the commercial, I helped create some fun placements:

  • an animated home page load
  • flash banners featuring video and rollover content
  • a mobile site reachable via in-store QR codes
  • a Facebook promotion with embedded video/li>This was a big step for PAM; they hadn’t done much with digital prior to this campaign.


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