the Valor Arts Guild is having a big kickoff event at the beginning of the upcoming school year. after a quick brainstorm session with the Arts + Media director and the president of the Guild, I had some direction, and some ideas they were were really happy with. Bright colors a la Andy Warhol, some western imagery as a nod to the party location (a member’s ranch), and a fun, poppy feel (after all, it’s a party). The pattern overlay is an element of the existing guild equity, to keep some consistency. Currently I’m taking the identity elements and developing an invitation card and some digital elements to spread the word. fun stuff!